According to the Community Life Survey 2020/21, 41% of respondents (approximately 19 million people in England) participated in either formal or informal volunteering at least once a month, and 62% (approximately 28 million people) volunteered at least once in the last 12 months. Source

Volunteers can take many forms, from on-the-ground support working directly with beneficiaries, through back-office, front-of-house, creative media, 10k runs, to corporate relationships and ambassadorial roles. And let’s not forget trustees!

In 2020, there were around 163,000 voluntary organisations in the UK, most of whom relied on charity volunteers. But with so many people volunteering their time and skills for so many different reasons, and with volunteers playing such a vital role for charities in the UK, how can we keep them coming back? Source 

The Importance of Rewarding Charity Volunteers

Many charities rely heavily on volunteer retention strategies because funding in the sector can be, at times, tricky to come by and even trickier to sustain. With charity employees often taking on multiple roles and spinning multiple plates at once, volunteers are a great way of easing the burden on the team and reducing staff costs, meaning more money can go towards the charitable purpose of the organisation.

However, while volunteers are essential, they are just that – volunteers – so it’s important to still find ways of showing appreciation even when they’re not being paid. Volunteer reward programs can be a great way of doing that.

Offering prepaid ‘thank you’ cards to incentivise charity volunteers, either for one-off jobs or on a milestone basis, is a great way of showing them just how much you value them. They’re not in it for the money, but a token of thanks goes a long way in showing that their time and skills are appreciated and will make them all the happier to volunteer again and again.

On top of that, a branded prepaid card for volunteers in their wallet will keep your charity and your cause at the forefront of their minds, meaning they’ll be more inclined to offer support again in the future.

Form partnerships

All charities know the importance of corporate partnerships as a way of bringing in a diverse, unrestricted income stream, but there are many different forms that these partnerships can take.

Developing relationships with local businesses can bring great opportunities to your charity – and it can go a long way in not only incentivising your existing volunteers but bringing in new ones too.

Corporate businesses are often crying out for opportunities for their staff to volunteer as part of their corporate social responsibility strategies, so creating a package to help them hit their volunteering quotas can be very well received.

Consider team challenges for different departments. Which team can raise the most in a bucket collection, bag pack, or 10k run? Which team can deliver the most exciting youth work activity? Incentivise them with a prepaid card to spend on a team meal out and watch them come back to volunteer again.

You could also consider partnerships with local retailers to gain discounts for your staff and non-profit volunteer incentives. When paying with a branded prepaid card for volunteers, staff can gain exclusive discounts, and retailers can benefit from increased custom, so it’s a win-win all around.

Make it easy

Another key consideration in incentivising charity volunteers is making sure that they’re able to offer their time, skills, and services in a straightforward way. Volunteers don’t typically get anything in return, so if they think it’s a hassle, they’re not likely to come back again.

There are lots of ways you can make their time with you easy, from seamless sign-up and induction processes to effective line management and a solid feedback loop. And finance is just as important.

Offering volunteers a branded prepaid expenses card to cover lunch and travel is a great way of not only making sure that they don’t have to spend any of their own money or go through a lengthy expense claim form for an afternoon’s work, but it’s also a great way of empowering them, making their volunteering experience smooth, and showing them that their needs have been considered too.

Retaining charity volunteers is an absolutely vital part of many charities in the UK. These individuals offer their time, skills, and expertise with no expectation of anything in return, other than the knowledge that they’ve done a good thing and gained some experience along the way. With such kind-hearted and wonderful people keeping the charity sector ticking over, making sure that they know they’re fully appreciated is of the utmost importance!

Ready to boost your volunteer retention? Discover how B4B Payments prepaid card solutions can help.