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Mastering Payment Management for Corporate Events: Simplified Solutions

By Susie Shyatt, US Business Development Executive

When it comes to corporate events, efficient financial management is critical. Whether you’re organizing a corporate retreat, an industry conference, or a large-scale public event, managing expenses smoothly and transparently is essential. Corporate-funded prepaid cards are transforming how companies handle event payments, making the process easier and more efficient.

The Pain Points of Traditional Payment Methods

The reality is that traditional payment methods like checks, ACH transfers, cash, and vouchers are riddled with challenges. Checks are costly, not just in terms of fees but also the time and resources required to process them. Someone has to be on-site to issue a check, and the recipient must have a bank account to access the funds.

ACH transfers, while more modern, still fall short. They’re slow, expensive, and offer no way to retract funds once they’re sent. Cash, on the other hand, brings its own headaches: manual handling, the risk of loss or theft, and high distribution fees.

Vouchers might sometimes work, but they’re limited in where they can be used and are often difficult to track. Issuing vouchers is usually a manual process, adding another layer of complexity to an already cumbersome system.

A Modern and Simple Solution

Corporate-funded prepaid cards offer a straightforward, effective solution to these issues. With these cards, you can load funds quickly and make them instantly available, simplifying the entire process of paying staff, covering event expenses, and distributing funds to attendees.

For example, when paying event crews or gig workers, self-issuing cards ensure that payments are secure and timely, eliminating the need for checks or cash. Managing expenses is equally simple. Staff can use the cards for rentals, deposits, transportation, per diems—whatever the event demands. And because every transaction is centrally recorded, budgeting for future events becomes much more manageable.

Attendees, such as members of President’s Clubs, can also benefit. They can receive cards to manage their own expenses without the limitations of traditional payment methods.

B4B Payments’ prepaid cards enable instant payouts, with funds immediately available. The platform is user-friendly, allowing you to manage all cards from a single dashboard, with features like freezing and reissuing lost or stolen cards. This doesn’t just save time; it provides peace of mind.

Additionally, these cards are inclusive, providing funds to underbanked or unbanked individuals and ensuring that everyone involved in your event is taken care of. Reloadable cards make recurring payments seamless, letting users meet their needs without disruption.

For companies with a global reach, our cards can be issued in multiple currencies, eliminating foreign exchange fees by transacting in local currencies. This global flexibility ensures your events run smoothly, no matter where they’re held.

Tailored Solutions for Key Stakeholders

Our solution isn’t one-size-fits-all; it’s designed to meet the needs of all organizational roles involved in event management:

  • Event Operations: Simplify logistics and vendor coordination.
  • Finance: Streamline payments and budgeting while ensuring financial transparency.
  • Human Resources: Ensure smooth, timely payouts to employees and staff.

By adopting corporate-funded prepaid cards, you’re not just simplifying your event management process—you’re cutting costs and enhancing financial transparency. Our solution directly addresses the pain points of traditional payment methods, providing a modern, efficient alternative tailored to the needs of today’s corporate finance leaders.


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Company News Expense Management Newsroom

Out with the Old: A Better Way to Manage Ad Buying with Prepaid Cards

Advertising and marketing agencies can struggle to manage budgets and gain greater control over ad spending while working to meet the demands of multiple clients. 

The ad purchasing challenges agencies face commonly stem from the use of credit cards and legacy payment processes (e.g. bank wires). Using credit cards for managing ad campaigns creates the chance of overspending and predefined credit limits being hit unknowingly, resulting in the account being frozen and campaigns jeopardized. The same holds true should a credit card be reported for suspected fraud or as being lost or stolen. In such cases, the credit card account must be frozen, with few ways to resolve issues until a replacement card is presented. 

The risks are higher for agencies using a single, company-wide credit card to manage multiple client accounts. Some agencies have painfully learned that single credit card use opens the door to fraud and other issues due to the challenge of tracking various transactions on a single account. 

In any of these scenarios, an issue with a credit card can challenge payment obligations and affect an agency’s relationships. 

A Simple and More Efficient Approach to Account Management

In the digital age of doing business, more and more agencies are using virtual prepaid cards (accounts) to overcome long-standing issues tied to traditional payment methods. These advanced payment products offer a more flexible and effective way to manage accounts, simplify ad buys, improve transparency, remove tedious reconciliation processes, and present real-time reporting and payments.

Prepaid virtual accounts are just like debit or credit cards but are pre-funded account-based payment solutions that use a secured 16-digit number instead of a physical card. Virtual cards work just like traditional cards but without going through the process of ordering cards and waiting on the production and shipping of a physical card. 

Additionally, virtual card numbers can be programmed with custom parameters such as expiry dates, spending limits, and category information. Credit cards do not allow for the same level of customization or caps and require more time-consuming due diligence to ensure spending stays within budgeted amounts. 

Virtual prepaid accounts can be created instantaneously by the agency and used immediately. An agency can create as many virtual card accounts as they need for their business, and there is no connection with an agency’s business banking account. These self-funded solutions enable expense managers to easily decide the amount of funds allocated to each virtual card and make it easy to automate media buys and handle affiliate commissions and payables to vendors and suppliers.

Conveniently, virtual accounts can easily be reloaded in real-time at any point or set for automated, scheduled reloads. If needed, a virtual account can be frozen immediately, and a replacement account can be created instantly, giving agencies the ability to scale security to the maximum. 

Control At Your Fingertips

B4B Payments’ all-in-one, intuitive management platform gives agencies full control and the power to instantly create multiple virtual card accounts and allocate sums efficiently for different teams, campaigns, and accounts. Agencies gain a new level of transparency in tracking each account and payment made, alleviating issues associated with account reconciliation. 

The interfaces typically used for managing company credits are often clunky and do not seamlessly integrate with in-house accounting software. B4B Payments is a technology-first company, and we have designed an easy-to-use platform that flawlessly integrates into existing AR and accounting software.

Additionally, you may be interested in reading our Case Study to learn how B4B Payments partners with Imperious Media to streamline media buying and standardize reconciliation.

To find out how our solutions can help your company, contact us today!

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Company News Expense Management Incentives & Perks Insights Newsroom Payroll & Payouts Tools & Guides Uncategorised

Everything you want to know about… virtual prepaid cards

Online shopping has been on the rise for some time now, and the pandemic has only increased its popularity. Many consumers have now started to shop online for the first time, and safe digital payment methods are needed even more. One such innovation is prepaid virtual cards. In this blog post, we look in more detail at virtual cards and how they work.

What are virtual (digital) cards?

A virtual, or digital card is an online hosted, digital virtual representation of any plastic card. A digital card, unlike a plastic card, doesn’t require any physical representation. Like a traditional credit, debit, or prepaid card, a virtual card allows users to purchase services or goods online.

An advantage of using virtual cards for your business is that the cardholder can use their card immediately. No need to wait for a traditional card to be sent in the mail. As soon as the card is created and funds loaded, the user will receive an email with instructions on retrieving their new card details.

The benefits of virtual cards

Virtual cards have great applications for business with total versatility to be used for a wide range of purposes. They can be used for purchasing items online, offering incentives to staff and clients, managing expenses, the list goes on.

If your business makes a large number of online payments, for example paying for travel, using a prepaid virtual card is a fantastic way to make sure payments remain secure and expenses are within budget. B4B Payments offer prepaid virtual cards that make business payments simple. Virtual cards can be generated instantly via our online managerial platform – the cardholder can then use it immediately rather than needing to wait for a physical card to be sent through the post.

How does a virtual (digital) card work?

Your virtual prepaid Mastercard® or Visa® is a reloadable, online e-money card consisting of a standard card number, expiry date and CVV number, which you can retrieve at any time by choosing ‘Display Card Image’ from the B4B cardholder dashboard.

You can use your virtual card details to make purchases online or over the phone at millions of businesses and retailers anywhere in the world. You cannot use your virtual card details to make in-person payments in a shop.

Can virtual cards be used in my digital wallet?

Yes, you can. B4B Payments provides clients and cardholders access to prepaid cards using digital wallet devices, such as GooglePay and ApplePay services.

Are virtual cards safe?

Yes. Just like a physical card, you must keep your virtual card details safe and secret. However, with a few clicks, cardholders can suspend their account.

If you’re a B4B cardholder, and have any questions, please contact our customer service team directly.

Virtual cards in the future

With online shopping increasing and the use of cash declining, it seems that the presence of prepaid virtual cards will only continue to grow. It’s easy to see why – the advantages of virtual cards both for online shopping and business payments lie in their security and accessibility.

If your organisation could benefit from increased security when you make payments online, B4B Payments can help with virtual cards for businesses. Our efficient system allows you to set up and close down cards quickly and easily, causing minimal disruption to your operations. For more information about our services please get in touch.

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Expense Management Insights Newsroom Payroll & Payouts Uncategorised

It is time to move on from petty cash

The petty cash box used to be an essential part of an office environment. A shared box of money that can be used for employees to make payments for small company-related expenses; it sounds fine, right? Simple enough. Addresses a need. Wrong! Petty cash is an antiquated headache, and now is the perfect time to go cashless, by exchanging your petty cash box for a smarter way to make payouts.

Why is petty cash so problematic?

Petty cash has significant security risks

So why move on from a physical petty cash box? There are many reasons, but the most pressing is the security risks associated with it. It is all too easy for a thief to take money from the petty cash box, or steal the box itself. Depending on how much money you keep there, it could be quite a blow to your ability to provide employee incentives such as that Friday team breakfast paid for from the petty cash box.

It’s hard to keep track of petty cash

Another reason to trade in the old petty cash box is that it is very difficult to keep an accurate record of the incoming and outgoing cash, and what each withdrawal is for. Keeping on top of this requires a high level of detail, but is often nobody’s official “job”, which results in wasted employee time and often inaccurate accounts.

Okay, petty cash is dead. What’s the alternative?

There is a way to move on from the petty cash box seamlessly, while still providing employees with a way to use company money for those small expenses. A prepaid virtual card is a perfect way to create an easily traceable and audible “petty cash” account that is entirely based on a digital card.

Why are virtual (digital) cards better?

A prepaid digital card is a far more secure way to provide employee incentives. Since the money is all loaded onto a card, it is not easy pickings for thieves; it is both harder to steal and easier to keep safe. It can simply be kept in a secure place by a team leader, or in a locked drawer, but it is not as bulky and visible as a traditional petty cash box.

Your card will allow you to load money on quickly and easily so that you can provide employees with the convenience that they want without having to count every penny when they pay for a working lunch.

Ready to move on and ditch the petty cash box of yesterday? Replace it with prepaid cards for your business payments and enjoy headache-free accounting, improved security, and simplified payments.

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Expense Management Insights Newsroom Payroll & Payouts Uncategorised

Science tech start-ups boosted by EU investment

42 start-ups involved in the science and technology industries are set to receive a welcome investment boost from the EU’s European Innovation Council (EIC) as part of a drive to boost Europe’s international standing in these fields.

The EIC will be investing a hefty €178 million in total, taking stakes of 10% – 25% for each company. This is significant news for anyone with knowledge of the EU’s role in funding ground-breaking science and innovation. Traditionally, the union’s funding bodies such as the European Fund for Strategic Investments have limited their offerings to loans, grants or guarantees rather than direct investments. In other words, they have taken a backseat in deciding how allocated funding is actually invested.
The recent decision to switch to equity investments is borne of the fact that Europe has failed to translate its pioneering scientific endeavours into commercial accomplishments in recent years. Faced with a tough economic environment, start-up companies have been finding it difficult to secure the venture capital needed to grow and thrive.
It is anticipated that the EIC’s direct investments will change this stagnant commercial environment, helping to attract investment and mitigate the risks that inhere within any new business venture.
2021 is a big year for the EIC as Horizon Europe – its billion-euro research programme – gets up and running. As part of the programme, the organisation expects to make more direct investments in promising science and technology firms through to 2027.

How start-ups can secure funding

Start-ups can apply for a simple grant or a blended option of support, grant and equity. It should be noted, however, that while the pool of money available for budding start-ups is generous, the selection process is set to be very competitive.
The first step involves making an initial application to the EIC, who will go on to identify the most promising start-ups from the funding round. CEOs who make it past this initial step will then be invited to an interview panel of six experts in the fields of technology, law and investment.
The panel will pass their recommendations over to the EIC regarding which start-ups are worthy of funding and another panel – this time made up of investment experts – will recommend how much money each of the selected businesses deserve. The EIC will then confirm their decisions based on the advice of experts.
If you’re heading a start-up and are looking to take advantage of the EU’s new investment drive, you should note that the grant process is set to change as Horizon Europe gets up and running. The precise nature of the changes is still being negotiated, but rest assured that the future for promising new scientific ventures is looking bright.

Hit the ground running with B4B Payments

Are you a finance manager involved in a science-based industry such as pharmaceuticals or biotech? Perhaps you’re a start-up looking for ways to streamline your financial transactions with a partnering organisation? Look no further than B4B Payments. We offer companies smart financial solutions for organising payroll, payouts, reimbursements, incentives and more, giving them the tools needed to thrive and grow.

Read more articles on biotech, pharma, and clinical trials.

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The Pros (and cons) of being a cashless organisation.

It’s not uncommon for businesses to question whether they should adopt a cashless policy or not. Recent global events, such as the coronavirus pandemic, have led to an increase in credit and debit card payments. Digital wallet services like Apple Pay are also experiencing exponential growth, as increasing numbers of consumers and vendors embrace cashless payments.

However, in some industries – particularly in business-to-business environments such as wholesalers or supply merchants – cash is still commonplace. This article covers the pros and cons of switching to a cashless payments model and is designed to help you to determine whether going cashless is the right solution for you.

The pros of adapting a cashless policy

Save time – and money!

While businesses are expected to pay fees on credit card transactions, it’s worth noting that processing cash sales can take much longer. Ultimately, the time spent processing physical cash transactions could be better spent elsewhere. With cashless transactions, you’ll spend less time making trips to the bank, counting cash at the end of the day, and entering cash transactions into your accounting software.

Increased efficiency

A simple tap or swipe of a prepaid business card, credit card, debit card or mobile phone is much more efficient than giving out petty cash. If your business frequently experiences last minute or on-the-spot purchase needs, you may find that a cash-free solution helps to alleviate backlog in accounting.

Easier accounting and money management

If you’re frequently spending time poring over transactions while trying to determine why your expenses aren’t tallying correctly, it’s time to think about going cashless. With a cashless solution from B4B Payments, each transaction is tracked and receipt uploads are a breeze with the mobile app. This makes accounting more accurate and increases efficiency in the workplace.

Reduced risk

If your business keeps cash on the premises, you’ll always be vulnerable to theft. By switching to a cashless policy, you’ll improve the physical security of your staff and customers. Cashless transactions are also more hygienic – and your team and vendors will value this in a post-pandemic world.

Enhanced expense management

Going cashless isn’t all about finances coming in – it concerns your outgoings, too. Whether you’re purchasing from suppliers or covering the corporate expenses of field agents and reps, your expenses are easily tracked and managed when you go cashless.

Access valuable data

Cashless transactions generate a multitude of valuable consumer information. This data allows you to analyse the purchasing trends and spending habits of your card recipients and employees, which can be used to improve your financial strategy.

Cons of adopting a cashless policy

Increased card fees

One of the biggest bugbears for small-medium enterprises is the dreaded card transaction fee. To combat this, some companies factor card fees into their pricing structure, which could mean having to slightly increase the amount you charge your customers for your products.

*Pro tip- Read the fine print. Many prepaid card programmes offer cheaper rates from the outset, with hidden fees or margins on FX rates for transactions. Ω`

Some people prefer cash

For some organisations depending on who you’re distributing your cards to, cash is still king. In particular, older recipients of funds, are more accustomed to paying with cash and could feel alienated by your decision to adopt a totally cashless policy.

Is going cashless right for your business?

There are a lot of variables to consider before going cashless. Businesses in certain industries might benefit from going completely cashless, while others might still want to hold out before no longer utilising cash payments.

Whether you’re ready to take the plunge or not, having a cashless payment solution can certainly increase efficiency, provide you with better understanding of where your money is going, and streamline your accounting process. If you’d like more information, why not contact us to find out how B4B Payments could transform your fund disbursement today?

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How to cut business costs

No matter how established a business is, regularly looking for ways to cut and control costs and eliminate unnecessary expenditure is good business practice. In uncertain times, and when faced with an uncertain economy, every penny truly does count and even successful businesses should re-evaluate how they can cut costs.

1. Look for ways to be environmentally friendly

While swapping your bulbs for LEDs and installing solar panels may seem like unnecessary business expenses, in the long-term, they can help your business to save a significant amount of money. You can also encourage your employees to make better eco choices, such as switching off their computers rather than leaving them on stand-by and opting for digital documents rather than using paper. Buying reusable mugs and cups for your workplace is much more cost-effective and environmentally friendly than constantly buying single-use supplies. In a post-covid workplace, we recommend ensuring each member of staff has their own supplies to ensure the safety and health of your team.

2. Negotiate supply expenses

It never hurts to try and negotiate a lower price with supply vendors to see if you could get a better deal. If you have been with a vendor for the long-term, you can ask them to reward your loyalty and retain your custom by offering you a lower, more affordable price. If they are unable to do this, shop around for another vendor, you may be surprised at the savings you could make by switching to another supplier or company.

3. Reduce overheads

Do you really need an office? Since lockdown measures were put into place due to the global pandemic, many businesses are re-evaluating having a physical presence at all. It’s clear employees are adapting and thriving in a remote working environment and surveys show that by continuing to give your employees the choice to work from home, you will not only have a safer, happier team, but can significantly reduce your overhead costs by moving into a smaller office space or none at all. If you choose to have a smaller office space with fewer employees working physically in the office, this will also help you to lower your energy bills and keep employee expenses low.

4. Control expenditure

If you’re looking for an easy and efficient way to control employee expenditure, you may wish to consider B4B Payments. Having spent the last 14 years developing a robust prepaid card solutions that allows businesses to view and control their employee expenditure in real-time, ensures your organisation has total control and transparency over their employee expenses.

5. Reduce travel

Encourage all meetings to take place via video call or conference call, rather than allowing employees to travel frequently. This not only saves a company transport costs, but it also reduces the time employees spend and waste travelling from location to location. If it is essential departments or employees meet in person, use to ensure tracking your employees’ transport expenses is easy and you can factor this expense into your monthly or quarterly budget.

To learn more about the prepaid business card solutions that can help businesses of all sizes cut costs, contact B4B Payments today. From payroll to employee expenses and employee incentive management, we can help you manage your finances in one, convenient platform. Get in touch today to learn more about our effective solutions.

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Case studies Expense Management Insights Non Profit Uncategorised

Church Service: Finding solutions with B4B Payments

Connect Church took control of spending and increased the effectiveness of their multiple programmes by using prepaid business cards from B4B Payments.

Connect Church was founded 80 years ago in Birmingham and has grown to become a vibrant church for the modern age. It is multigenerational and multinational drawing people from across the city, and around the world, through its online services on Facebook and YouTube. It is run by a small staff who work hard to coordinate the work of more than 100 volunteers.

Until recently, the work of the church was facilitated using petty cash, or by people paying from their own pockets and claiming reimbursement. These methods were difficult to administer across so many activities and volunteers. Paperwork was not always submitted correctly, and the system was continually at risk. When staff made online purchases from their own pockets, there was often unavoidable delays before the money was reimbursed, which affected their family budget. Vital activities and services were delayed or adversely affected as a result. Connect Church needed a corporate expense management system that would work for them.

Finding payments solution that worked

As a way of facilitating the online payments, Connect Church first considered debit and credit cards, linked to the church’s main account. However, they quickly recognised that this would still be difficult to administer as well as being a security risk.

Using corporate expense cards through B4B payments turned out to be the ideal solution.

Now, funds are loaded onto the cards by the administrator, according to an approved budget. The process is simple, and fast so that even emergency payments can be quickly handled 24/7 and the cards can be topped up as needed.

Users can then make purchases anywhere that accepts MasterCard® payments, in-store, or online. Receipts are uploaded online, so keeping track is secure and straightforward. Because the administrator can view all transactions in real-time on the secure B4B interface, users are not able to make large purchases or be tempted by a large credit balance.

Set up was simple, and support was available at every stage. The church staff found that working with the B4B team was a pleasure throughout the process.

“From day one, our interactions with the B4B team have been warm and helpful. They have always been quick to respond to our enquiries for support, and even though we are a relatively small concern, we have always been treated well as their clients.”

Tracee McAtear, Executive Pastor

The proof is in the pudding

The church immediately saw an increase in the number of services and programmes they were able to offer. The staff and volunteers no longer held back by slow, cumbersome claim processes could focus on running the activities of the church. Staff and key volunteers felt empowered to make their activities happen without delay and without the risk of being personally out of pocket. The church, which is also a registered charity, is run by trustees who can now rest assured that funds are responsibly utilised and accounted for according to fiduciary regulations.

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Case studies Expense Management Incentives & Perks Insights Uncategorised

B4B Payments partners with UK full-service channel agency, Outbound for prepaid solution.

Recognising the need for efficient, secure, and cost-effective incentives and rewards programmes to deliver to their clients – as well as better way to manage company expenditure, Outbound turned to B4B Payments for a solution which ticked all the boxes.

Outbound is a full-service channel agency, specialising in Sales, Marketing and Management. They help vendors deliver maximum influence, using their long-standing expertise in the IT sector. Their clients include major brands such as HP and Lexmark, with dedicated teams to deliver channel engagement strategies, channel marketing, partner management, demand generation and programme administration with proven results.

B4B Payments partners with many of the UK’s foremost marketing agencies to provide prepaid payment solutions to their clients; encompassing corporate expense management and employee rewards. In a fast-paced world where rewards are needed quickly but must comply with all applicable financial services legislations, we work with agencies to understand their brief and select the best solution.

A complete solution

Outbound, like many organisations, previously used gift vouchers for company reward schemes resulting in an unwanted variation of gift based on country. Needing a solution which allowed them to standardise perks, so that individuals within countries didn’t feel they were getting a better or worse deal and wary of sending out gift vouchers in the post, as there was the chance that they could get lost was a major priority. At the same time, Outbound were using personal and company credit cards for trips and expenditure, so being able to combine a cashless solution which fits both needs meant that the B4B solution was the best option.

Claire King, Programme Manager at Outbound, explained that the solution had added value on a number of fronts. She said: “We have used B4B Payments across many projects with different clients – for example HP or Lexmark. The ability to create personalised cards is a useful way of creating brand awareness for the client. The B4B system is easy to use and send rewards and expenses to clients.”

Outbound chose B4B Payments to provide a solution that offered more choice. By providing personalised, prepaid cards which covered both incentives and expenses in one, made it much easier to provide a standardised reward, more control over company expenses, and saved time in accounting.

A great advantage for Outbound was the ability to send B4B cards with zero value, and then top them up with funds when the recipient confirms safe receipt, giving them peace of mind about funds going astray.

The result was a robust solution which allowed Outbound to deliver more value for their clients, offering them the ability to add personalised branding to the cards, enhanced security features, and full use of the B4B Payments platform, making their switch from gift vouchers, and personal payments to B4B prepaid cards all the more rewarding.

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Case studies Expense Management Insights Non Profit

B4B corporate expense cards are the answer for leading charity, London Youth

London Youth charity discovers that B4B’s prepaid business card platform is the perfect support for the running of its many programmes.

Paying expenses through petty cash was a time-consuming headache for UK charity London Youth. Switching to corporate expense management through B4B Payments was a fantastic solution for this busy organisation.

Important work

London Youth is a charity whose purpose is to improve the lives of young people in our nation’s capital. Last year, working through a multitude of different youth organisations, they supported more than 27,000 young people, giving new hope and opening up opportunities to grow and thrive. The project management challenges and the administrative load of this vital work can be overwhelming. So when the organisation found there was a better way to handle expense payments, they were immediately interested. B4B Payments’ corporate expense cards helped London Youth in three main ways:

Quick and convenient

Because the cards are preloaded with funds, the administrators can easily control and account for the amounts allocated, and the users do not have to use their own cash or juggle receipts and expense claims. Users can pay for goods and services, online or store-based, that accept Mastercard® payments.

“Paying funds by petty cash meant there were more likely errors in calculation, and we were unable to provide funds in advance when needed.”

Shazia Mert, Programmes Support Officer for London Youth


With the new system, there is positive buy-in from users, and participation in events and programmes by members of the charity’s Youth Board is now fully supported.

Security is key

The cards can be loaded with any amounts from 300 to 4,000 euros a month. Cardholders can check balances online using a PIN and topping up funds in an emergency is fast and straightforward. Lost cards are not a problem, with replacement cards issued within 24 hours. For London Youth, a further benefit was reducing the risk of losing money through uncontrolled spending, errors, or potential fraud. Furthermore, the system ensured policy and regulatory compliance – a critical factor in the management and accounting practices of any charity.

Great customer support

“Right from the start, the B4B team has been clear and helpful and friendly. Having one account manager who I can go to is so helpful. Having had the opportunity to build a rapport with my account manager, I know I can always trust her to deal with any problems or questions I may have. She already knows how my organisation uses the account, and so she can advise me accordingly.”

Shazia Mert, Programmes Support Officer for London Youth