It’s an honour to have been selected as a finalist in the IMA Europe Awards 2025.
We are shortlisted for:
- The Excellence in Gift Cards Award
This nomination celebrates the creativity, expertise, and impact of the B4B Payments team, and our ongoing mission to lead the sector with innovative solutions for our clients.
The awards ceremony will take place following IMA Europe’s London Summit in October, and we look forward to celebrating alongside other influential leaders in the Incentive & Rewards industry.
Winner

Following the IMA Europe London Summit in early October, we’re delighted to share that B4B Payments won the Excellence in Gift Cards Award.
This win underscores our commitment to creating flexible and high-performing products that enable clients to reward, engage, and retain their audiences with ease. It’s also a testament to the strength of our partnerships and the collective effort of our incredible team, whose work continues to set new standards in the prepaid and incentives space.
As we move forward, B4B Payments will continue to drive innovation and expand our capabilities to better serve clients and partners across Europe and beyond.